5 Ways Your CRM Can Change the Way Sales and Marketing Collaborate
SugarCRM
AUGUST 22, 2023
In fact, according to recent research conducted by SugarCRM, almost 60% of respondents reported that CRM is more important for achieving sales and marketing goals versus five years ago. One easy way to achieve sales and marketing alignment is through CRM implementation. Ultimately, marketing can run more effective A/B testing.
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