Adrian Swinscoe

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New Adobe research: Generative AI is changing what consumers expect from brands

Adrian Swinscoe

About a year ago, I spoke to Luc Dammann, President EMEA at Adobe, about some new research that Adobe had just published. The research found that […] The post New Adobe research: Generative AI is changing what consumers expect from brands first appeared on Adrian Swinscoe.

AI 147
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Episode 500: Some reflections on the last 13 years

Adrian Swinscoe

In today’s episode of the Punk CX podcast, there is no interview. Why? Because today, I am celebrating the 500th edition of the podcast! Woop! Woop! […] The post Episode 500: Some reflections on the last 13 years first appeared on Adrian Swinscoe.

CX 147
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Two thirds of UK customers may be vulnerable but not obviously so

Adrian Swinscoe

Last year, I spoke to Darren Rushworth, President of NICE International, about the UK’s Financial Conduct Authority (FCA) new Consumer Duty regulations and how they were […] The post Two thirds of UK customers may be vulnerable but not obviously so first appeared on Adrian Swinscoe.

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Leadership, storytelling and why it is an art and it needs to be taught – Interview with Gareth Higgins

Adrian Swinscoe

Today’s interview is with Gareth Higgins, who writes and speaks about the power of storytelling to shape our lives and world, peace and justice, and how […] The post Leadership, storytelling and why it is an art and it needs to be taught – Interview with Gareth Higgins first appeared on Adrian Swinscoe.

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A comprehensive guide to Customer Data Platforms in 2024

Adrian Swinscoe

This is a guest post by Aparna M. A., a Content Writer for Kings Research. In the ever-evolving digital landscape, businesses of all sizes are grappling […] The post A comprehensive guide to Customer Data Platforms in 2024 first appeared on Adrian Swinscoe.

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You don’t get promoted for teaching people how to wash their hands – Interview with James Lawther

Adrian Swinscoe

Today’s interview is with James Lawther, Director at Squawk Point Consulting and Author of ‘Managed by Morons: The Path to a Thriving Organisation’. James joins me […] The post You don’t get promoted for teaching people how to wash their hands – Interview with James Lawther first appeared on Adrian Swinscoe.

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Customer Advocacy – An Untapped Asset

Adrian Swinscoe

This is a guest post by Rhys Williams, a freelance content marketing writer specialising in B2B SaaS, martech and personalisation. While there are plenty of positive […] The post Customer Advocacy – An Untapped Asset first appeared on Adrian Swinscoe.

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