Adrian Swinscoe

Building a robust digital customer experience strategy in 3 steps

Adrian Swinscoe

As we emerge from the pandemic into a geopolitical crisis that is fueling inflation and shortages worldwide, the economic and competitive environment will become increasingly challenging […]. The post Building a robust digital customer experience strategy in 3 steps first appeared on Adrian Swinsco

New research finds that customer service agents are abusing customers

Adrian Swinscoe

At the end of March, Olga Khazan writing in The Atlantic published an article that asked “Why People Are Acting So Weird.” The article describes how, […]. The post New research finds that customer service agents are abusing customers first appeared on Adrian Swinscoe

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Discovering customer experience in the banking industry

Adrian Swinscoe

This is a guest post from Satish Krishnamurthy, Global Practice Head – BFSI at Tech Mahindra. Imagine the seamlessness of ordering on Amazon or hailing a […]. The post Discovering customer experience in the banking industry first appeared on Adrian Swinscoe

The idea that scripts ruin customer experience is a dangerous one – Interview with Jimmy Hosang of TMAC

Adrian Swinscoe

Today’s interview is with Jimmy Hosang, Co-Founder and Chief Executive Officer at The Modular Analytics Company (TMAC), a rapidly expanding artificial intelligence and machine learning provider […]. The post The idea that scripts ruin customer experience is a dangerous one – Interview with Jimmy Hosang of TMAC first appeared on Adrian Swinscoe

How to Work with Your Customer Success Team to Create a Great Product Feedback Experience

Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo

In this session, Hannah Chaplin and Rebecca Notté will detail the challenges of managing feedback between product and customer success teams and share their best practices on how to combat these challenges.

The biggest digital transformation trends in 2022 and beyond

Adrian Swinscoe

This is a guest post by Natasha Bougourd, a Senior Copywriter at Mediaworks. In the early months of the pandemic, businesses accelerated their adoption of digital […]. The post The biggest digital transformation trends in 2022 and beyond first appeared on Adrian Swinscoe

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Workforce wellbeing – what does it really mean and why does it matter more than ever?

Adrian Swinscoe

This is a guest post from Ross Daniels, Chief Marketing Officer at Calabrio. The impact of the past few years has been wide-reaching and traumatic. Flexible […]. The post Workforce wellbeing – what does it really mean and why does it matter more than ever? first appeared on Adrian Swinscoe

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Unlocking a consistent path to purchase in the wake of SCA

Adrian Swinscoe

This is a guest post from Ed Whitehead, the Managing Director EMEA for Signifyd. A path to purchase is the journey that a customer will make […]. The post Unlocking a consistent path to purchase in the wake of SCA first appeared on Adrian Swinscoe

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Leveraging branded virtual assistants to drive personalisation and innovation – Interview with Eric Turkington of RAIN

Adrian Swinscoe

Today’s interview is with Eric Turkington, Vice President of Growth at RAIN, a pioneer in voice & conversational AI, that is helping people, brands and businesses […]. The post Leveraging branded virtual assistants to drive personalisation and innovation – Interview with Eric Turkington of RAIN first appeared on Adrian Swinscoe

Why CMOs should invest in their customer service teams

Adrian Swinscoe

At the end of Feb 2022, Accenture released a new research report called: End-to-Endless Customer Service. The research surveyed 2,030 service leaders, 13,327 B2C customers and […]. The post Why CMOs should invest in their customer service teams first appeared on Adrian Swinscoe

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The Importance of Having Strong Decision Agility in Your Product Development Process

Speaker: Emily Tate, Managing Director at Mind the Product

In this talk, Emily Tate, Managing Director at Mind the Product will unpack how we can quickly make deeply-researched decisions on multiple topics that will positively influence your product development process.

Expert tips on looking after the mental health of your contact centre employees

Adrian Swinscoe

This is a guest post from Julie Mcintosh, Chief Culture Officer at Kura, the largest independent outsourcer in the UK. Employee mental health is in the […]. The post Expert tips on looking after the mental health of your contact centre employees first appeared on Adrian Swinscoe

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Predicting the future of customer experience (CX)

Adrian Swinscoe

This is a guest post from Nikhil Pereira, Customer Experience (CX) Practice Leader at Tech Mahindra. What is customer experience and why is it important? Customer […]. The post Predicting the future of customer experience (CX) first appeared on Adrian Swinscoe

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Little personal touches can make all the difference – Interview with Jawad Malik of Idrese

Adrian Swinscoe

Today’s interview is with Jawad Malik, the founder of Chicago-based Idrese, a direct to consumer (D2C) brand that provides affordable and luxury custom-made shoes made in […]. The post Little personal touches can make all the difference – Interview with Jawad Malik of Idrese first appeared on Adrian Swinscoe

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Brand trust emerges as the single biggest contributor to customer experience

Adrian Swinscoe

In March last year, I wrote about Havas CX’s X Index and how it offered a new and holistic view of a brand’s customer experience (CX). […]. The post Brand trust emerges as the single biggest contributor to customer experience first appeared on Adrian Swinscoe

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How Customer-Centric Feedback Loops Can Evolve Your Product Process

Speaker: Nickey Skarstad, Director of Product at Duolingo

Join Nickey Skarstad, Director of Product at Duolingo, as she discusses why it’s important to actively gather customer feedback, how to build customer feedback loops into your product planning, the best ways to decipher different types of feedback, and different frameworks for how/when to apply feedback processes.

Why you shouldn’t always build for the ‘happy path’ – Interview with Sam Richardson of Twilio

Adrian Swinscoe

Today’s interview is with Samantha (Sam) Richardson, a principal visioneering consultant for Twilio Foundry. Sam joins me today to talk about why many people don’t think […]. The post Why you shouldn’t always build for the ‘happy path’ – Interview with Sam Richardson of Twilio first appeared on Adrian Swinscoe

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Customers know how to solve data, privacy and AI trust issues. Brands should listen to them

Adrian Swinscoe

In early December, Cogito published some new research designed to capture consumers’ understanding of artificial intelligence (AI), their overall perception and utilization of it, and any […]. The post Customers know how to solve data, privacy and AI trust issues.

To be good at customer experience has to begin with an experiential triage – Interview with Nick Webb

Adrian Swinscoe

Today’s interview is with Nick Webb, a world-renowned Strategist, Bestselling Author, and Futurist. Nick joins me today to talk about his new book, What Customers Hate, […]. The post To be good at customer experience has to begin with an experiential triage – Interview with Nick Webb first appeared on Adrian Swinscoe

Contact centre operations: Keep it simple – keep it human

Adrian Swinscoe

This is a guest post from Ross Daniels, Chief Marketing Officer at Calabrio. Running a contact centre today is a tricky business but it doesn’t have […]. The post Contact centre operations: Keep it simple – keep it human first appeared on Adrian Swinscoe

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Roadmaps Are Dead! Long Live Roadmaps!

Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched and Founder of Product Culture

Join Bruce McCarthy, co-author of Product Roadmaps Relaunched, as he discusses the best ways to innovate your product roadmap. So that it reflects your customers’ needs while simultaneously and accurately communicating your products strategy and vision.

How to put empathy into action in your customer experience

Adrian Swinscoe

I’ve long advocated about the importance of empathy in customer experience, the need for more of it and why organizations should consider building an empathetic musculature […]. The post How to put empathy into action in your customer experience first appeared on Adrian Swinscoe

Having gone through 10 years of transformation in the past two years, how do we maintain momentum – Interview with Don Schuerman of Pega

Adrian Swinscoe

Today’s interview is with Don Schuerman, the CTO and Vice President of Product Marketing at Pega. Don joins me today to talk about resiliency, focus, reducing […]. The post Having gone through 10 years of transformation in the past two years, how do we maintain momentum – Interview with Don Schuerman of Pega first appeared on Adrian Swinscoe

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8 customer-experience-related predictions for 2022

Adrian Swinscoe

Around this time of year, I usually receive a swathe of customer experience related predictions from different sources. A couple of years ago, I started compiling […]. The post 8 customer-experience-related predictions for 2022 first appeared on Adrian Swinscoe

A glimpse into 2022: How can contact centres plan ahead?

Adrian Swinscoe

This guest post by Dave Hoekstra, a Product Evangelist at Calabrio, reflects on lessons learned by contact centres in 2021 and offers a glimpse into 2022, […]. The post A glimpse into 2022: How can contact centres plan ahead? first appeared on Adrian Swinscoe

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Feedback: The Secret to Innovating Your Product Development Process

Speaker: Liz Love, Chief Commercial Officer at ProdPad

Join Liz Love, Chief Commercial Officer at ProdPad as she details how product feedback can improve your product development process while mitigating stakeholder conflict, constant feature requests, failed launches, unexpected outcomes, unhappy users, and complexity.

Busting some CCaaS and CX technology myths – Interview with Vasili Triant of UJET

Adrian Swinscoe

Today’s interview is with Vasili Triant, Chief Operating Officer of UJET, the world’s first and only cloud contact center platform for smartphone era CX. Vasili joins […]. The post Busting some CCaaS and CX technology myths – Interview with Vasili Triant of UJET first appeared on Adrian Swinscoe

Genesys is aiming to transform not only customer experience but employee experience too 

Adrian Swinscoe

I recently attended Genesys’ Analyst & Influencer Summit, an event that connected me with leaders at Genesys, and their partners and customers. I don’t attend that […].

Using customer experience as a tool to drive economic development – Interview with Mandisa Makubalo

Adrian Swinscoe

Today’s interview is with Mandisa Makubalo, the CEO of Unlimited Experiences SA, the 1st 100% black women owned CX Management Consultancy in South Africa, a global […]. The post Using customer experience as a tool to drive economic development – Interview with Mandisa Makubalo first appeared on Adrian Swinscoe

Getting personalisation right will require marketers to do different things

Adrian Swinscoe

The lovely folk at Braze, a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love., invited me along […].

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How a Strong Customer Engagement Strategy Can Improve the Usability of Your Product

Speaker: Hannah Chaplin, Director, Product Marketing at Pendo and Esther Edel, Product Operations Analyst at Pendo

Join Mobile expert Hannah Chaplin as she shares best practices and real examples to help you improve your mobile apps with in-app guides.

The problem at the heart of personalization

Adrian Swinscoe

Privacy. Security. Justice. Equity. Accessibility. If you mentioned these words to pretty much anyone, they would probably all agree that they were important. But, ask them […]. The post The problem at the heart of personalization first appeared on Adrian Swinscoe

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The great resignation and integrating wellness at work

Adrian Swinscoe

This is a guest post by Asha Tarry, a business consultant, psychotherapist, and life coach, who discusses the “Great Resignation” of 2021, especially among Black and […]. The post The great resignation and integrating wellness at work first appeared on Adrian Swinscoe

How can managers support and progress their hybrid workforces?

Adrian Swinscoe

This is a guest post from Natasha Bougourd, a copywriter for Impact International. COVID has revolutionised the way we work, and many businesses are now living […]. The post How can managers support and progress their hybrid workforces? first appeared on Adrian Swinscoe

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Acquisition vs. retention marketing: why ecommerce outfits should pivot their strategy

Adrian Swinscoe

This is a guest post by Monica Eaton-Cardone, the co-founder and COO of Chargebacks911. We’re gradually working our way to a post-Covid sense of normalcy. However, […]. The post Acquisition vs. retention marketing: why ecommerce outfits should pivot their strategy first appeared on Adrian Swinscoe

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How to Evaluate and Implement Customer Feedback Into Your Product Roadmap

Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo

This interactive session, Hannah Chaplin and Rebecca Notté will share their experience of building product roadmaps that align with company goals while also ensuring that customers are truly heard.

The impact hateful and toxic social media content has on your customers and people and what to do about it – Interview with Joel Bailey of Arwen

Adrian Swinscoe

Today’s interview is with Joel Bailey, the Product & Service Director at Arwen, a technology platform that uses AI to remove unwanted content from social media […]. The post The impact hateful and toxic social media content has on your customers and people and what to do about it – Interview with Joel Bailey of Arwen first appeared on Adrian Swinscoe