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Books on Customer Growth That Are a Must Read

VOZIQ

Here’s our pick of the quarter; let’s begin with an insightful book that delved deep into customer research. Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company.

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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM 84
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Personalizing Customer Engagement Doesn’t Have To Be Complicated

SugarCRM

In our 2022 CRM Impact Report , three-quarters of businesses say a unified view of sales, marketing, and service is critical to delivering an optimal customer experience. However, the lack of such a data infrastructure fuels a customer relationship crisis. Driving Exceptional Customer Experiences with AI.

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5 Ways Companies Can Reverse the Great Customer Resignation

SugarCRM

Three-quarters of respondents in the survey say a unified view of sales, marketing, and service is critical to delivering an optimal customer experience—however, the lack of such a data infrastructure fuels a customer relationship crisis. It’s Time to Let AI Augment the Customer Experience.

CRM 26
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The Role of NPS in the Banking Industry

SurveySensum

And an NPS score can be from -100 to 100 and can provide insights into a bank’s overall customer experience. A high NPS score in banking indicates a stronger customer relationship, more referrals, and, therefore, greater growth. Show customers that their opinions matter and that their feedback leads to change.

NPS 52