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CRM Is Dead! Long Live CX!

SugarCRM

I was listening today to one of my favorite industry podcasts called CRM Playaz , hosted by two intelligent dudes, Paul Greenberg and Brent Leary. At the front end of the show, they debated the topic of “is it CRM or CX?” Many in the (legacy) CRM industry have recast the sector as the CX industry. Here’s the gist of the debate.

CRM 49
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Combatting Fraud with Lightico’s Advanced Identity Verification Capabilities

Lightico

Lightico is a cutting-edge technology platform that empowers businesses to effortlessly interact with customers in real-time during various touchpoints of their journey. Preventing Fraud: ID verification helps businesses minimize the risk of fraud by ensuring that the customer is who they claim to be.

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Guest Post: Transactional vs Relational Customer Service

Shep Hyken

Finally, relational customer service creates an emotional connection between a business and its patrons. Customers who feel connected to a company are more likely to remain loyal. . What Is a Transactional Customer Relationship? Rewarding customer loyalty shows customers that you value their patronage.

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Intelligent customer experience (ICX): A guide for 2024

Zendesk

What is intelligent customer experience? Intelligent customer experience (ICX) is how a business uses artificial intelligence (AI), automation, and data to provide personalized and proactive experiences. Intelligent customer experiences are important because every interaction between a consumer and a business matters.

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How to Develop and Implement a Customer Experience Strategy

Lumoa

It is therefore smart to look at customer experience strategy and brand strategy together if you want to build a stronger position in people’s consciousness. It can open up new opportunities, additional sales and long-term customer relationships. In This Article: What is Customer Experience?

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The ultimate customer support tech stack for 2022

Intercom

Intercom is an all-in-one Customer Communications Platform that empowers you to build better customer relationships through personalized, messenger-based experiences across the entire customer journey. Reporting and AI-powered conversational insights. E-commerce order tracking: Shopify. Team Inbox.

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Customer win-back campaigns: How to build one + 10 templates

Zendesk

One thing’s for sure: Win-back campaigns are a proven strategy to reactivate a customer relationship. While businesses should prioritize customer retention to catch disengaged customers before they churn, successful win-back campaigns can be an essential safety net to recapture some lost revenue. Exciting updates inside!