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The Future of Customer Experience for B2B Companies

Lumoa

B2C customer experiences have set the tone of CX transformation. So, what is actually happening to B2B customer experiences? Earlier, a large part of B2B companies simply ignored customer experience management as a whole. In 2015, only 3% of B2B companies valued customer experience as an integral part of company culture.

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Q. Alan, what is your take on a big CX Transformation Programme as a Strategy? A. It doesn’t work!!

ECXO

Alan, what is your take on a big CX Transformation Programme as a Strategy? When I was asked to share my views on this topic it felt familiar, I have been asked this before by clients and prospects, by CX Practitioners and CEO’s and my answer is always the same. SHARE ARTICLE. Share on facebook. Share on twitter. The post Q.

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CX Leadership in the International Gas and Energy B2B Industry with Antonio Susta

Customer Bliss

As a marketer, he was a fan of B2B marketing for technical products, and spent almost 10 years with Air Liquide , where he became familiar working in a large B2B company in the gas and tech industry. Antonio’s previous experience showed him that companies in B2B tech fields don’t often think about CX.

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How One B2B Software Company Shifted Its Mindset to Unlock Growth

Customer Bliss

FPX, a B2B software company, simplifies buying and selling experiences to align enterprise businesses with the expectations of modern customers. He shares tactics that have been helpful as he rebuilds FPX from a customer-first perspective, to be a B2B value-driven engine. . B2B companies now need to emulate the best B2C practices.

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How to Unite Silos Across Multiple Government Agencies to Streamline a CX Transformation

Customer Bliss

While in this relatively new role, William had to define his position and define what IT contributed to the overall B2B customer experience between agencies. If you’re the B2B provider, figure out if you can take a journey in the shoes of the customer (and previous guests on the show truly attest to this method!).

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CX Wisdom You Need to Know From 6 Leaders in B2B Organizations

Customer Bliss

The CX leaders who have been guests on my podcast, always stress the importance of maintaining relationships with internal and external stakeholders in order to advance the work. Lexi Reese is the Chief Operating Officer at Gusto, a B2B company that offers fully integrated online HR services to handle payroll, benefits and more.

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The road to customer centricity – where to begin?

ECXO

Leading by example – Ericsson and DHL These steps above are crucial to make a success of your CX transformation. These are just two examples of B2B companies in Europe that have successfully implemented transformational customer experience programs as they mature. Take Ericsson, for example.