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Personally Yours: Getting All “Hyper” About Personalization

Execs In The Know

From personalization’s inception in the 1980s to becoming a marketing word of the year in 2019, the buzzword has become indelibly etched in every marketer’s lexicon. Personalization has moved from hype to hyper over the years and will take on another remarkable resurgence. Here are some pointers to consider.

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Why CX Leaders Should Embrace Organizational Transformation to Meet the Evolving Needs of Customers

Execs In The Know

Organizational transformation is a hot topic for CX leaders and business executives alike. By redefining company culture, improving business processes, and developing innovative strategies, a company can transform into an agile and efficient entity that is better able to adapt to the ever-changing business landscape.

CX 98
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CX strategist Lynn Hunsaker on putting the customer at the heart of innovation

Intercom

In today’s fast-paced and competitive business landscape, innovation has become quite the buzzword. Lynn is the Chief Customer Officer of CX consultancy ClearAction. To tackle churn, you need to target the ideal customer profiles, set the right expectations, and engage non-customer-facing groups to address CX challenges.

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EX = CX: How to create a thriving gigCX model

1 to 1

However, in order to attract and retain gigCX workers, especially in a tight labor market, it’s essential to approach engagement and retention with strategies that are customized to fit their needs and interests. Here’s how to engage and motivate a gigCX workforce that delivers exceptional results. adults are current or recent gig workers.

CX 52
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Chief Customer Officer Role in the Hospitality Industry, with Mark Weinstein – CB23

Customer Bliss

Mark’s been with Hilton since 2010 — prior to that he was with MarketBridge and PwC — and one of the most interesting aspects of this episode is walking through his career path and ascension within the Hilton brand all the way up to his global position today. Mark was a great guest in that regard. About Mark. Opportunities.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Customer Experience has become a top priority for businesses in 2020. They have not only brought new perspectives on the table but have redefined the customer experience exceptionally! With almost 30 years in the customer experience domain, Annette Franz, CCXP is the Founder and CEO of CX Journey Inc. LinkedIn : [link].

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25 brand experience (BX) thought leaders to follow on Twitter

Qualtrics

BX and marketing leaders have the ability to turn brands into religions and embrace new and emerging technology, and we have a lot to learn from those that are doing it well. Here are 25 brand experience and marketing thought leaders you should be following on Twitter, so you can learn from their wisdom and vision.