Personally Yours: Getting All “Hyper” About Personalization
Execs In The Know
FEBRUARY 12, 2023
From personalization’s inception in the 1980s to becoming a marketing word of the year in 2019, the buzzword has become indelibly etched in every marketer’s lexicon. Personalization has moved from hype to hyper over the years and will take on another remarkable resurgence. Here are some pointers to consider.
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