6 Rookie Mistakes to Avoid in Net Promoter Score Analysis
SurveySensum
MARCH 1, 2024
A retail company, MagnetHome enthusiastically embraced the Net Promoter Score and started measuring customer loyalty. High scores delighted them, so in the excitement they missed the silent grumbles of unhappy customers. Amidst the rush for scores, they started losing the customers, without any clue!
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