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5 Strategies for CX Excellence

PeopleMetrics

Start your customer experience feedback program with your most important touchpoint. This one comes as a shock to many who are used to anonymous market research surveys, but customers in 2020 WANT you to know if they had a poor experience and EXPECT you to follow up to make it right. Have you checked Twitter and Facebook lately?

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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

Let’s start with what it is not. Consider a telecommunications company whose business model is signing up customers for a one-year contract for various wireless services. These surveys are not anonymous, and customers often have an expectation that the company will follow up based on negative feedback provided.

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How to Write a Really Bad Survey

PeopleMetrics

And when I first started writing surveys, I wrote my fair share of bad ones too. If you do need to ask more questions to get a deeper dive, you have to be up front with the customer on how long the survey will take to complete, and then incentivize them to continue with either an honorarium or sweepstakes opportunity.

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5 Recommendations for Reopening your VoC Program

PeopleMetrics

To do that, let’s start by understanding what motivates humans and how that impacts your VoC reopening: Maslow's Hierachy of Needs and VoC. Gearing up to reopen? His company offers CEM software with advanced machine learning solutions and hands-on analytical support to help companies make sense of their CX data.

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The One Relationship That Determines The Success of Your VoC Program

PeopleMetrics

IT should be your best friend as you make your VoC program because IT controls the most up-to-date information you need about the customer experience. His company offers CEM software with advanced machine learning solutions and hands-on analytical support to help companies make sense of their CX data. Sean holds a Ph.D.

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How to Gain Leadership Buy-In for VoC. HINT: Show Them The $$$

PeopleMetrics

For almost any initiative in business, the way to convince leadership to invest is to show them a return on investment (ROI). Start with the facts. Then begin to create your own internal business case for VoC. Here are two to get you started: Forrester has a must-read report called “Why CX?

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Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.

PeopleMetrics

Let’s start with the obvious… if survey health is poor, nothing else you do with your VoC program will matter. Everything else—the touchpoints, the dashboards, the training, the follow-up process—depends on the health of the survey. Today, I am going to focus on a very important topic – survey health. So what is a healthy survey?

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