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Books on Customer Growth That Are a Must Read

VOZIQ

Here’s our pick of the quarter; let’s begin with an insightful book that delved deep into customer research. However, in order to win fan customers and increase these numbers, a complete rethinking of customer relationship management and a departure from the customary key performance indicators is necessary.

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What is customer satisfaction (CSAT)?

Intercom

Customer satisfaction (CSAT) is a measurement that reveals how happy your customers are with your business: from your product or service to the experience you provide throughout the customer journey” Because customer happiness should be at the center of every business, customer satisfaction is an important metric to monitor.

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The Role of NPS in the Banking Industry

SurveySensum

This CX metric has the ability to gauge customer loyalty and predict business growth. Using NPS in banks, it can get to the heart of why customers would or wouldn’t recommend them to others. OR, banks could help customers saving money in low-interest accounts switch to better accounts.

NPS 52
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What metrics are the most important for your product?

Intercom, Inc.

In the early days of the analytics team at Intercom, our tracking mostly consisted of typical SaaS company finance metrics , such as the conversion rate of our customers from trial to paid, and monthly recurring revenue.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

It’s increasingly becoming the backbone of all customer communications throughout the customer journey; across sales, marketing, and support. We’ve been working hard on them, we’ve had customers use them in beta, and now we’re excited for lots more people to try them, hopefully lots of you to try them.

Start-ups 118