Remove CEM Remove Customer Experience Remove Customer Satisfaction Remove Retail
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. Customer Satisfaction results in a higher share price. Keeping Customers results in a high increase in value. So, the debate continues.

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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? In essence, customer experience is what makes the world go around! Indeed, CEM encompasses all of these practices, and more.

CRM 66
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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? In essence, customer experience is what makes the world go around! Indeed, CEM encompasses all of these practices, and more.

CRM 59
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Are you Irrational: 7 Questions to See If You Are Irrational?

Beyond Philosophy

In my SlideShare presentation, “ Customer Are Irrational, Stop Fighting it ,” I define the customer experience as: A Customer Experience is an interaction between and organization and a customer as perceived through a Customer’s conscious and subconscious mind. Please click here to learn more.

CEM 166
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4 Actions to Exceed Customer Expectations

Beyond Philosophy

For most organizations, just meeting their Customer’s expectations would provide a good experience. To create a great experience you have to define which areas that Customers most value and exceed these aspects of the Customer Experience. Most organizations know what their Customer rational expectations are.

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How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

An NPS score is a valuable metric to track customer sentiment, and it can help businesses improve customer loyalty, boost sales, and improve customer satisfaction. This makes it an essential consideration for any customer success manager in almost any industry. So, without further ado… Why is NPS important?

NPS 83
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Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

All organizations are on a journey from being Naive to Natural in the way they focus on the Customer, passing through each of four stages: Naïve, Transactional, Enlightened, and Natural. Naïve companies are the least customer-focused and Natural companies are the most customer-focused. What emotions are we trying to evoke?