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Authenticity Matters: Why Should You Stop Gaming the NPS Score

SurveySensum

Unfortunately, this is not an isolated case of NPS gaming. Businesses (their agents) use tactics like offering incentives to customers, badgering or threatening customers, etc, to manipulate their NPS scores. It provides valuable insights into customer satisfaction , loyalty, and areas needing improvement.

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How To Make “Voice of Customer” Your Game Changer

Doing CX Right

The reason is that the most reputable brands, like Starbucks, proactively LISTEN to customers and use feedback to deliver personalized experiences that exceed customer expectations. The best in class companies also care about employee views and empowers their staff to deliver customer excellence. THE GAME CHANGER .

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Is Customer Experience Really The New Marketing? Join the Debate!

Beyond Philosophy

Sherman disagrees, saying that there is a difference, and while the two departments blend, Customer Experience takes the feelings marketing seeks to evoke and takes it to the next level. Customer Experience evokes emotions, measures the feelings, and whether customer expectations are met. There you have it.

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Transforming Retail Experiences: 5 Retail Personalization Examples Backed by Customer Feedback

SurveySensum

That’s also the power of understanding customer feedback and data. According to Salesforce’s third edition of the State of the Connected Consumer Report , 64% of customers expect tailored experiences based on their preferences.

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10 Compelling Reasons to Implement Customer Surveys in Marketing Strategy

SurveySensum

Allows You to Offer Better Services Closing the loop by leveraging actionable data obtained through surveys enables you to enhance the quality of your services significantly. As you gather insights from surveys, you gain the opportunity to refine your products, design, customer support , and various other aspects of your business.

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Don’t Accidentally Sabotage Customer Experience — Do This Instead

Experience Investigators

Look for opportunities to proactively include those customers in special events , behind-the-scenes access, or early product reviews. Encourage feedback and make sure you are closing the loop with those customers who provide it. They know this and start gaming the system to ensure that doesn’t happen.

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Travel CX: 6 ways to create breakthrough experiences

Qualtrics

But with travel brands also having upped their CX game in the last few years, there’s so little room at the top for brands to differentiate themselves. The gap between what customers expect and what brands are delivering is small – and shrinking all the time. Get the small things right first.