ClearAction

MAY 29, 2016

Customer Experience + Marketing: Pro’s & Con’s. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Executives Think of Customer Experience. Executives tend to think of customer experiences as something happening at the periphery of the company.

Customer Experience 67

Customer Experience Social Media Customer Experience Management Voice of the Customer 67

Zendesk

AUGUST 11, 2021

Digitally savvy leaders are setting the standard for a good customer experience, and as a result, customers have come to expect that same quality of service from every brand. Customers want a choice of digital channels and get frustrated when the only option is calling and experiencing long wait times.

E-commerce 64

E-commerce Customer Service Social Media AI 64

Aquire

JANUARY 26, 2022

That’s why we’ve gathered the top 27 ecommerce KPIs to help deepen your understanding and provide you with the necessary ammunition to enhance the customer experience and increase sales. It can also be used to look at overall satisfaction with you as a brand and so contribute towards understanding your customer experience.

Social Media 52

Social Media NPS Net Promoter Score Retail 52

Zendesk

MAY 19, 2022

Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. Social selling. Sales script. Soft sell.

Sales 98

Sales Non-Profits B2C CRM 98

1 to 1

JUNE 10, 2022

Areas that they can control are the customer experience and their brand reputation. We spoke with Brian Johnson, vice president of marketing at Hendrick Automotive Group, about the company’s customer strategy, the evolution of how car buyers shop, and the connection between the employee and customer experience.

Manufacturing 26

Manufacturing Sentiment Analysis Touchpoint Start-ups 26