Remove Customer Acquisition Remove Customer Relationship Remove Start-ups Remove Touchpoint
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Books on Customer Growth That Are a Must Read

VOZIQ

Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. The Secrets to Attracting and Keeping Your Dream Customers: Comprehensive Guide to Customer Acquisition and Retention.

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Why You Should Throw Out Your CRM

Totango

How Your Customer Success Platform Can Replace Your CRM. Recurring-revenue businesses succeed by nurturing customer relationships over the entire lifecycle. However, a traditional CRM focuses just on the transaction stage of the customer relationship rather than cultivating growth across the entire customer journey.

CRM 92
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How to Use CRM to Increase Customer Lifetime Value

SugarCRM

Identifies which customers to upsell. This is especially important, considering new customer acquisition costs more than retention. To calculate the lifetime value of your business, the owner would add up all those transactions and subtract any advertising or acquisition expenses they incurred to get you in the store.

CRM 26
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4 Gold CX Metrics for CX Leaders

ClearAction

There you can see the equations for 24 customer experience metrics expressed in money rather than percent or scores, making financial gains obvious. CX-Inspired Growth We all know the value of human-centered design: Start with a deep understanding of users’ situations before you begin creating something.

CX 62
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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

[You must not launch an NPS survey here – that’s why it is imperative to know which survey to send at which touchpoint!] → “On a scale of 1-5, where 1 is ‘Very Difficult’, and 5 is ‘Very Easy’, how would you rate the ease of the payment process during your recent shopping experience with us?”

Retail 52
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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

[You must not launch an NPS survey here – that’s why it is imperative to know which survey to send at which touchpoint!] → “On a scale of 1-5, where 1 is ‘Very Difficult’, and 5 is ‘Very Easy’, how would you rate the ease of the payment process during your recent shopping experience with us?”

Retail 52
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Improving Customer Experience in Banking: 7 Promising Trends

PeopleMetrics

What is customer experience in banking? Customer experience encompasses all of the touchpoints a business has with a customer that form the customer’s overall impression and feelings towards that business. Customers enjoy sharing their opinions about a variety of topics these days, banking included.