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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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3 Ways To Balance Customer Acquisition and Retention Strategies

Lumoa

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. Not surprisingly, a 5% increase in customer retention can boost your overall revenue by up to 95%.

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Books on Customer Growth That Are a Must Read

VOZIQ

Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. The Secrets to Attracting and Keeping Your Dream Customers: Comprehensive Guide to Customer Acquisition and Retention.

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Why You Should Throw Out Your CRM

Totango

How Your Customer Success Platform Can Replace Your CRM. Recurring-revenue businesses succeed by nurturing customer relationships over the entire lifecycle. However, a traditional CRM focuses just on the transaction stage of the customer relationship rather than cultivating growth across the entire customer journey.

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Why Now is the Time to Invest in Customer Success

Totango

So, while marketing budgets may get slashed and hiring may get put on hold, what can’t wait is the urgency to protect growth from your existing customers. A business model dependent on new customer acquisition will struggle to thrive during an economic downturn as the cost of acquisition eats away at profits.

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Valuable Lessons to Takeaway From This Common Poor Practice

Beyond Philosophy

Customers who leave their old cable company to save a few dollars for the first six months may be likely to leave you as soon as they possibly can when they get a better deal somewhere else. Transactional relationships are not inherently wrong; you don’t have to have a close relationship with every business with which you interact.

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The Metrics That Matter: 13 SaaS KPIs You Should Track in 2023

SurveySensum

With that in mind, after working with different companies in this industry, we have compiled a list of 13 key SaaS KPIs and metrics of 2023 that you need to start tracking to measure your success. This is why SaaS businesses must focus heavily on retaining customers and ensuring that they keep using their products and services.