Remove Customer Acquisition Remove Customer Relationship Remove Customer Satisfaction Remove Start-ups
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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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What is customer satisfaction (CSAT)?

Intercom

Customer satisfaction is one of the most important considerations for any business. After all, a healthy business relies on happy customers – and if your customers aren’t happy, they probably won’t stick around. Find out how Intercom can boost your customer satisfaction metrics What does customer satisfaction mean?

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Books on Customer Growth That Are a Must Read

VOZIQ

Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. This book delves into the importance of customer satisfaction and loyalty in building a successful business.

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My Customer is So Annoying! How to Rationally Decide if the Time Has Come to Sack Them

Beyond Philosophy

Customer relationships have to be win-win. There is a process, and today we will look at when and how you should sack a customer. . This topic came up on a recent podcast. Robert, who works in software development, has a pickle from time to time with annoying customers. So, How Do You Decide to Fire a Customer?

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Why Cheaping Out on Tech Support is Hurting Your Business

Helpt

Why pay some random person to handle my customers? You strap your boots on and sign up for a cheap VoIP service. The calls start coming slowly, and in the beginning, there isn’t an issue. But what starts as an optimistic DIY venture can quickly become a time-consuming nightmare. I can handle the support line just fine!"

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A startup’s guide to building a customer success team

Zendesk

If you’re a startup, you’re probably wondering when—and how—to formalize your customer success team. Read on for tips and strategies on how to start and scale customer success from Zendesk’s Director of Startup Success, Sam Chandler. What is a customer success team? When to start your customer success team.

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How to Use CRM to Increase Customer Lifetime Value

SugarCRM

Identifies which customers to upsell. This is especially important, considering new customer acquisition costs more than retention. To calculate the lifetime value of your business, the owner would add up all those transactions and subtract any advertising or acquisition expenses they incurred to get you in the store.

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