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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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9 Strategies to Improve Customer Retention Rate in 2023

SurveySensum

Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. Unfortunately, the campaign only yielded two customers, generating a total of $50 in business. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs.

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The Digital Onboarding Process Decreases Your Implementation Timeline

Totango

It is critical that at each phase in the customer success lifecycle, you are engaging your customer with the goal of retaining them. Onboarding is a vital part of this customer retention focus, however, an onboarding process that is too lengthy or complicated can sour customer relationships early on.

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Improving Customer Experience in Banking: 7 Promising Trends

PeopleMetrics

Customers enjoy sharing their opinions about a variety of topics these days, banking included. Negative word of mouth can harm a bank’s net promoter score and lead to reductions in customer acquisition as well as retention issues, due to losing the customers making the initial complaints.

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SaaS customer support: An introductory guide for 2024

Zendesk

As a result, their chosen support strategies and service desk software must be agile, to get up and running quickly, and scalable to adapt to changing user demands without a decrease in support quality. These principles are essential to ensure that customer support remains responsive and effective even with a customer base increase.

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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

They asked you about your experience with them at the right time, took action on your feedback, called you to inform you about the action taken, and took an extra step by giving you a personalized discount. This is how by gathering customer feedback and taking action on that feedback, brands can create a positive customer experience.

Retail 52
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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

They asked you about your experience with them at the right time, took action on your feedback, called you to inform you about the action taken, and took an extra step by giving you a personalized discount. This is how by gathering customer feedback and taking action on that feedback, brands can create a positive customer experience.

Retail 52