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Books on Customer Growth That Are a Must Read

VOZIQ

Through this book, you’ll discover the alchemical formula for building unwavering customer trust, forging deep emotional connections, and exceeding expectations at every touchpoint. The Secrets to Attracting and Keeping Your Dream Customers: Comprehensive Guide to Customer Acquisition and Retention.

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Harmonizing sales and CS to drive revenue growth and deliver value (Part 2)

Totango

The GTM team uses these insights to determine the best way to work together to set customers up for success and future growth. Hodges explains that every touchpoint should drive positive outcomes because these individual experiences are what drive customer satisfaction, stickiness, expansion, and ultimately, revenue.

Sales 89
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Why You Should Throw Out Your CRM

Totango

Gather the business intelligence (BI) you need to truly understand the customer experience. Get alerts about important events within the customer’s experience and act on them quickly and easily. Set up automated actions to respond to key events. Receive notifications when customer behavior indicates dissatisfaction.

CRM 89
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Banking Professional Survey Exposes Squandered Digital Onboarding Investments

Lightico

Making it easier than ever to be their customer: That’s what BigTech leaders in so many consumer industries have learned to perfect to grow their customer base. That’s why customer experience technology and mobile banking were at the top of the list for investment priorities in our just-launched survey of banking professionals.

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How to Use CRM to Increase Customer Lifetime Value

SugarCRM

Identifies which customers to upsell. This is especially important, considering new customer acquisition costs more than retention. To calculate the lifetime value of your business, the owner would add up all those transactions and subtract any advertising or acquisition expenses they incurred to get you in the store.

CRM 26
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Turo’s Chief Operations Officer Discusses the Power of Customer Obsession

Execs In The Know

Weingardt is responsible for marketplace support, all customer service support, the trust and safety division, the verification of guests and hosts, and touts herself as a customer obsession officer. Without customers, a brand cannot survive, let alone thrive. To wrap up her keynote, Weingardt exclaimed “Be memorable!

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Customer success vs. customer experience: What’s the difference?

Zendesk

Customer success (CS) teams focus on understanding customers’ goals and helping clients achieve their desired outcomes with a purchased product or service. Meanwhile, customer experience (CX) teams work hard to provide great experiences at every single touchpoint, from discovery to purchase and beyond. Adoption stage.