Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition. Email marketing.

Customer Acquisition 63

Customer Acquisition Customer Retention Social Media Engineering 63

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

Customer Retention 60

Customer Retention Customer Loyalty Social Media Education 60

SurveySensum

NOVEMBER 23, 2023

Now, let’s explore the eleven key drivers propelling the digitization of customer experience. In general, you should follow the latest research on what your customers want and run surveys of your own to figure out how to tailor CX to their preferences. Data confirms this as well.

Customer Experience 52

Customer Experience E-commerce CX AI 52

MattsenKumar

MAY 18, 2021

With limited users, the competition will become stiff, and the focus will surely shift from customer acquisition to customer retention. With a limited number of customers to acquire, it makes sense to spend on customer retention and clock a higher customer lifetime value. Poor Website Design.

E-commerce 52

E-commerce Net Promoter Score Engineering Social Media 52

SurveySensum

JULY 13, 2023

Understand your customer’s expectations regarding personalized offers, rewards, loyalty programs, and customer service – these are important factors when it comes to customer retention. Touchpoints Post-purchase services, customer support, loyalty programs. Touchpoints Customer reviews, repeat purchases, etc.

Retail 52

Retail Customer Experience Touchpoint Social Media 52

SurveySensum

JULY 13, 2023

Understand your customer’s expectations regarding personalized offers, rewards, loyalty programs, and customer service – these are important factors when it comes to customer retention. Touchpoints Post-purchase services, customer support, loyalty programs. Touchpoints Customer reviews, repeat purchases, etc.

Retail 52

Retail Customer Experience Touchpoint Social Media 52

ClearAction

MAY 29, 2016

When CRM (sometimes equated with customer experience management ) came on the scene in the mid-90s, Service departments evolved from cost containment to revenue mandates, facilitating up-selling and cross-selling as customer retention tactics. How Marketers Think of Customer Experience.

Customer Experience 67

Customer Experience Social Media Customer Experience Management Voice of the Customer 67