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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). The purpose of any organization is to serve a customer need.

CRM 66
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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). The purpose of any organization is to serve a customer need.

CRM 59
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Secrets to Customer-Centric Business Growth

ClearAction

Likewise, customer-centered business is likely to sustain organic growth, whereas non-customer-centered business requires a lot of costly and unpleasant “Band-Aids<sup>&reg;</sup>” and may eventually cease to exist. Your business can develop customer-centricity DNA. If not, re-design it!

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CEO’s Guide to Growth through Customer-Centered Management

ClearAction

Yet it’s profitable — “Over a 10-year horizon, FoEs (firms of endearment) outperformed the Good to Great 1 companies by a 3.1-to-1 In surfacing common threads across management approaches, the authors observed that firms of endearment “actively align the interests of all stakeholder groups, not just balance them. Business Sense.

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Confirmit Joins CXPA in CX Day Celebrations

Confirmit

You’re probably aware of CX Day by now, but if you’re not, it is the brainchild of the Customer Experience Professionals Association ( CXPA ), a global non-profit organization specializing in the advancement and cultivation of the customer experience profession.

CX 40
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The 7 Deadly Sins of Customer Experience

CX Journey

I''ll take a broader stroke in this post and look at customer experience management overall. Your oversight committee should include the team of people you believe will best carry out the strategy, driven by your corporate and customer experience vision, for your organization. Do You Know Who Your Customers Are?

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How to Evolve Banking Customer Experiences for Survival

PeopleMetrics

Squeezed profit margins, declining fee income, the need to invest in ever advancing mobile and ATM technology, branch upgrades, and comply with new regulations all contributed to their demise. In 2014, the most likely reason a customer is in the branch is to resolve an issue. Who are our customers?