article thumbnail

Nate Brown on why proactive CX is the next competitive battleground

Intercom, Inc.

As he puts it: In the latest episode in our Scale series, Intercom’s Dee Reddy caught up with Nate to learn how to tune in to the voice of the customer, and how a holistic approach to customer experience can be the ultimate brand differentiator. Voice of the customer. Strategy and leadership.

CX 218
article thumbnail

Voice of Customer Maturity: Ultimate Guide

ClearAction

Indeed, among companies participating in XM Institute’s State of Voice of the Customer Programs study, only “one-quarter think they are good at actually making changes to their business based on the program’s insights”. Use your Expectations VoC to educate all facets of your business in their performance standards.

VOC 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

8 ways to adopt and grow a customer service mindset

Zendesk

It doesn’t matter through which channel customers ask for help, it needs to be executed well. Get it wrong and a lot of other pieces of the customer experience and the customer relationship with your brand will fall apart. How do you nurture and grow the customer service mindset?

article thumbnail

Top 10 Reasons to Link Marketing Automation with Sales and Service

SugarCRM

When you integrate marketing with sales systems, marketers can extend the segmentation based on many more data points from the customer relationship. Marketing is not just about gaining new customers; it is also about expanding the relationship with existing customers and providing helpful information to your customer base.

Sales 55
article thumbnail

The Big Fail: Why Are You Not Listening to the ‘Voice of Your Product’?

Beyond Philosophy

Anticipating the needs of your customers is going to be the next level of exceeding their expectations. However, to be proactive, you need to add a new voice into the mix with the “Voice of the Customer (VoC).” It’s the “Voice of the Product (VoP),” and it can tell you a lot about what your customers want.

VOC 78
article thumbnail

HubSpot’s CEO Yamini Rangan on ditching the funnel for the Flywheel

Intercom, Inc.

Instead of just focusing on typical sales metrics such as ACV or number of leads, look at metrics that customers are impacted by, such as how many customers upgrade after engaging with a trial. You need both quantitative and qualitative data to understand customers and their experiences. It’s really world-class.

CRM 118
article thumbnail

How to create an effective customer success plan (+ a template)

Zendesk

When you make sure customers have what they need to succeed, you also win as a business. Customer success is comprised of four main pillars: building strong customer relationships, putting the customer first, providing value at every opportunity, and acting as the voice of the customer.