Kevin Maney on designing your own category
Intercom, Inc.
SEPTEMBER 15, 2021
In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. It’s hard work – you have to make them aware of both the problem and the solution – but the payoff is huge. Is there a problem to be solved that nobody else is solving?
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