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From SugarConnection Boston: How 4 Leading Brands are Excelling at CX

SugarCRM

At Sugar, we talk a lot about using technology to cultivate customers for life. Our mid-morning panel session was packed with best practices and valuable ideas from Cireson, The New York Times , Star2Star Communications and CE Power. Joe Cora, Engineering Manager at The New York Times.

CX 20
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Brex’s Michael Tannenbaum on fintech growth strategies

Intercom, Inc.

. “The first rule of marketing we’ve broken is having the CFO run it” Tara: That’s exciting, because you’re able to be in control and drive all that change. They understood technology, and they had a unique respect for regulatory and compliance. Michael: I was really aligned. We had no rank on search.

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Discussing the Hybrid CMO, With Drew Neisser – CB55

Customer Bliss

Drew lives in New York City with his wife, two kids and a French bulldog named Louie. The other major aspect is tech; some CMOs that Drew interviews are spending more money on technology in their company than their CIO is spending on technology. He is also a self-proclaimed Ben Franklin nut. What keeps CMOs up at night?