article thumbnail

S@*#!$%: The One Word to Scrub from Your Email Subject Lines for Surveys

InteractionMetrics

Although there is no way to measure the exact number of customer satisfaction surveys sent each year, The New York Times now estimates it is in the tens of millions. This is a proven direct marketing technique that boosts response rates. Today, surveys are the default method for collecting customers’ feedback.

article thumbnail

Discussing the Hybrid CMO, With Drew Neisser – CB55

Customer Bliss

Drew lives in New York City with his wife, two kids and a French bulldog named Louie. Around the 12:00 mark of this podcast, Drew talks about some conversations he had with the Chief Revenue Officer of The New York Times , which involves setting up a content studio to help marketers interact with the paper.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From SugarConnection Boston: How 4 Leading Brands are Excelling at CX

SugarCRM

Our mid-morning panel session was packed with best practices and valuable ideas from Cireson, The New York Times , Star2Star Communications and CE Power. Joe Cora, Engineering Manager at The New York Times. Julie Feller, Direct Marketing Manager, Cireson. That’s the beauty of what this solution can be.”.

CX 20
article thumbnail

Introducing Anthropology & Ethnography to your Customer Room: An Inside Look with St. Jude Children’s Research Hospital

Customer Bliss

In doing so, they can be incredibly valuable tools for organizations to understand their customer journeys—as in an in-depth article about Intel from The New York Times a few years ago—or in today’s case, donor journeys as shown at St. Jude Children’s Research Hospital which I visited a few weeks ago.

article thumbnail

How Has CX Evolved and How Should it Impact Your Company’s Growth and Leadership?

Customer Bliss

As head of the firm’s Customer Strategy and Marketing practice, Mr. Markey is an expert in customer and employee loyalty, new product development and customer service strategies. How Net Promoter Companies Thrive in a Customer-Driven World , by Harvard Business Review Press, a New York Times and Wall Street Journal bestseller.

CX 48
article thumbnail

Brex’s Michael Tannenbaum on fintech growth strategies

Intercom, Inc.

. “For us, it was super important to understand the value of word-of-mouth… there were a lot of people talking about Brex” Tara: How much of that marketing were you already doing before you actually launched the product? I was married in April 2018, and I was going back to New York. We had no rank on search.