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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

When done well, both disciplines use touchpoint maps, observational studies, and scientific methods to identify friction points and opportunities. Companies with an appointed CX director aim to improve customer relationships at all touchpoints, not just the products and websites. CX vs. UX: how do you view this distinction?

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3 Make or Break L&A Insurance Trends

Lightico

And e-commerce behemoth Amazon’s foray entrance to the space will only elevate customer’s digital expectations further. Additional steps and touchpoints add pain and friction for customers, damaging NPS and customer satisfaction, and risking that they’ll abandon the sub-par experience and take their business to a competitor altogether.

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What is customer satisfaction (CSAT)?

Intercom

happen at every touchpoint of a customer’s journey: from how easy it is to navigate your website, to how much they enjoy using your product, to how quickly they can get in touch with customer service to resolve an issue, it all contributes to a customer’s impression of you. Moments that grow customer satisfaction can (and should!)

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5 Incredible Omnichannel Customer Service Strategies to Win Customers

MattsenKumar

Improves Reporting & Analytics: One centralized system showcasing all challenges faced by customers makes it easier to identify channels or touchpoints leading to maximum issues. Offering Support at Every Touchpoint. Trending Omnichannel Customer Service Strategies. Connect the Offline & Online World.

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The Pain of Replacement & Additional Credit Card Processes: How Can Banks Take it Away?

Lightico

While most banks have long-established customer-facing processes for handling these requests, today’s digital-first customers expect to be able to have these requests turned around with omnichannel convenience they’ve grown to expect from e-commerce giants like Amazon and other retail brands they’ll be charging those cards at.

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Customer Service Quality Improvement on Your Mind? Follow These Tips

MattsenKumar

The road to customer service quality improvement must start from touchpoints where customers have had bad experiences. An NPS study will highlight the number of customers who are likely to shoo away potential customers, whereas a poor CSAT score will coax current customers to look for alternatives. Final Thoughts.

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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

You must not launch an NPS survey here – that’s why it is imperative to know which survey to send at which touchpoint!] → “On a scale of 1-5, where 1 is ‘Very Difficult’, and 5 is ‘Very Easy’, how would you rate the ease of the payment process during your recent shopping experience with us?

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