Thu.Feb 01, 2024

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Forget the hype. Here’s what enterprises are actually doing with generative AI – Interview with Stefano Puntoni and Jeremy Korst

Adrian Swinscoe

Today’s interview is with Stefano Puntoni, Professor of Marketing at The Wharton School and Director of AI at Wharton, and Jeremy Korst, President at GBK Collective. […] The post Forget the hype. Here’s what enterprises are actually doing with generative AI – Interview with Stefano Puntoni and Jeremy Korst first appeared on Adrian Swinscoe.

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Embracing Human Error: Turning Mistakes Into Meaningful Customer Experiences

Doing CX Right

Learn how to turn every customer experience mistake into a strategic opportunity that strengthens brand loyalty and human connections. The post Embracing Human Error: Turning Mistakes Into Meaningful Customer Experiences appeared first on Doing CX Right.

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24 Ways 2024 Customer Experience is Smarter: CX Metrics (Part 2 of 4)

Customer Think

CX Metrics are a big part of new CX wisdom for 2024. In the past year, at least 24 new discoveries were made in the immature field of Customer Experience Management (CXM).

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Crossing the threshold: Exploring Intercom’s Customer Service Trends Report for 2024

Intercom

Generative AI is transforming customer service faster than any other field, and we’re only just beginning to grapple with the implications for customer service. We’ve just published The Intercom Customer Service Trends Report for 2024 , surveying more than 2,000 customer service professionals across a range of locations, roles, and company sizes to take the temperature of the industry at this critical moment. ?

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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Customer Research Uncovered: Navigating the Path to Consumer Clarity

Beyond Philosophy

Learn more about Colin Shaw : Join over 80,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: Customer research is an essential part of managing their experiences to foster customer loyalty. However, many firms look at customer research as a one-and-done project. Worse, they often don’t know what to ask to find out what they want to know.

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Navigating Customer Experience Maturity: The Road to Success

Customer Think

Customer experience (CX) has become a pivotal differentiator. Delivering exceptional CX is no longer a nice-to-have; it’s a must-have to build customer loyalty and drive revenue growth. Yet, few organizations have matured to the point where they can consistently deliver that great experience and realize the benefits.

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The Rise of Emotionally Intelligent Bots

Customer Think

It’s impossible to ignore the roles that chatbots play in today’s customer experience (CX) – some serve as sales associates, helping customers find the perfect product or service; others triage customer queries and issues. They weren’t always this helpful.

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Do Banks That Outspend Their Peers on Marketing Grow Faster?

NGDATA

The study analyzed marketing spending by banks with $2 billion to $10 billion of assets and found that banks reporting marketing expenses grew more than those that did not. The study provides insight into marketing spending across all institutions and offers a basis for assessing trends. Source The post Do Banks That Outspend Their Peers on Marketing Grow Faster?

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Top Reasons Why Companies Choose TeamSupport Over Other Customer Support Tools

TeamSupport

In the realm of customer support software solutions, TeamSupport stands out for its comprehensive approach to managing the entire post-sale customer experience. This platform is designed with customer-centric organizations in mind, aiming to help them cultivate strong relationships with their customers. TeamSupport facilitates seamless collaboration and streamlines workflows.

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ABA: Fighting bank scammers requires a collaborative effort

NGDATA

Banks can't win the fight against scammers alone. They need a unified effort between banks, regulators, law enforcement, and other stakeholders, along with consumer education and improved collaboration. Telecom companies and social media companies need to close loopholes. Banks need to secure the mail system to fight check fraud. Source The post ABA: Fighting bank scammers requires a collaborative effort appeared first on NGDATA.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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NPS Surveys: Transforming Detractors into Promoters

Zonka Feedback

One of the major factors that determine the customers’ decision to choose your business for a product or service is the personal recommendations and word of mouth about your company. This means, that one bad customer experience can make you lose several business opportunities. So it is essential to know how your customers perceive the experience you provide them and how willing are they to recommend your business to others.

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7 Ways Marketers Should Be Using Generative AI Now

NGDATA

Generative AI is a valuable tool for marketers, helping to streamline or automate the creation of all sorts of content. It can be used to write marketing copy, generate ideas, and create visuals, videos, and music. It can also analyze sentiment, create highly targeted campaigns, and personalized customer experiences. Generative AI is faster, easier, and cheaper than traditional methods and can create a significant wow factor.

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5 Ways to Use Customer Feedback for Product Innovation

SurveySensum

Ever wondered which businesses need feedback to make their products better? – Well, all of them. Trustpilot says 9 out of 10 people read reviews before buying something, and 66% trust a brand more if they see good online reviews. So, it’s super important to listen to the voice of the customer. When customers give direct and honest feedback, it helps a lot in making products better.

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The Name of the Rose

Help Scout

It feels so unfair to cop the blame for something entirely outside your control, particularly if your job performance is measured using those same customer service satisfaction ratings. Mat discusses small injustices, and how to cope with them.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Research: Navigating the Path to Customer Clarity

MyCustomer Experience

Learn more about Colin Shaw : Join over 80,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes.

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Elevate Your Sales, Marketing, and Service Efforts with SugarCRM and Generative AI

SugarCRM

Generative AI is the newest technology that has been under the spotlight for some time. And, as we would all expect, it has found a secure place within organizational operations. According to a recent report by McKinsey Digital , about 52% of the value that Gen AI could deliver applies to customer operations, marketing, and sales. The researchers indicate that this technology has the potential to revolutionize the way organizations use and interact with their CRM by automating work activities th

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Data, AI emerge as hot topics at CCW Austin

1 to 1

In today’s hypercompetitive market, actionable customer insight is extremely valuable currency. That’s one of the takeaways from Google Chief Strategist Neil Hoyne’s mainstage presentation at last week’s Customer Contact Week (CCW) Austin event. Hoyne’s keynote emphasized the pivotal role of data in reshaping strategic perspectives for customer contact executives, underscoring the importance of data-driven decision-making in today’s competitive landscape.

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