My favourite customer experience metaphor ever: The Oxpecker and the Rhino
Steven Van Belleghem
MARCH 14, 2023
In my last book, The Offer You Can’t Refuse, I described how companies ought to invest in three different axes – on top of offering a great product or service, obviously, which is a given – in order to be able to react in an appropriate manner to the new generation of customer expectations: Ultimate Convenience : this is the use of new technology in a smart way in order to make interfaces ever more automated, so that the customer needs to make no effort to do business with your
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