Lightico
MARCH 23, 2022
Marketing – MGAs often use their expertise to develop innovative marketing strategies. They understand what types of promotions will attract new clients and keep current clients coming back. Sales – MGAs sell insurance policies to individuals and businesses. In return, MGAs help insurance carriers sell more policies.
Intercom, Inc.
OCTOBER 15, 2020
In this episode, Bob and I chat about his new book Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress. What is it about sales that makes academia hesitant to teach it? Bob wondered where all the sales professors were and discovered that perhaps as a profession it required more art than science.
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