Lumoa

JANUARY 11, 2022

NPS surveys or full NPS analytics? The question of “What should you invest in: survey or analytics?” Without a properly crafted customer survey, you would not get enough data. And without great analytics, you would not understand your data. reminds me a lot “Chicken vs. Egg”-dilemma.

NPS 103

NPS Net Promoter Score Sentiment Analysis AI 103

Lumoa

FEBRUARY 9, 2023

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. upselling to the most loyal customers) Process changes (e.g. informing the customer more often about how the repair is proceeding) Only after you have acted on feedback, customer experience processes are developing.

Net Promoter Score 178

Net Promoter Score Customer Experience B2C Social Media 178

Lumoa

SEPTEMBER 11, 2023

Simulating how each persona will interact with your company prepares you to handle the demands of actual customers in the market. For example, a busy working mom might not have time to participate in a customer survey, but a college student might. It lets you identify the demographic makeup of your customer base.

Customer Experience 83

Customer Experience Net Promoter Score NPS Start-ups 83

Lumoa

SEPTEMBER 11, 2023

Simulating how each persona will interact with your company prepares you to handle the demands of actual customers in the market. For example, a busy working mom might not have time to participate in a customer survey, but a college student might. It lets you identify the demographic makeup of your customer base.

Customer Experience 83

Customer Experience Net Promoter Score NPS Start-ups 83

Lumoa

MARCH 20, 2018

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. upselling to the most loyal customers) Process changes (e.g. informing the customer more often how the repair is proceeding) Only after you have acted on feedback, customer experience processes are developing.

Net Promoter Score 114

Net Promoter Score Customer Experience B2C CEM 114

Lumoa

MARCH 20, 2018

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. upselling to the most loyal customers) Process changes (e.g. informing the customer more often how the repair is proceeding) Only after you have acted on feedback, customer experience processes are developing.

Net Promoter Score 64

Net Promoter Score Customer Experience B2C CEM 64

Qualtrics

FEBRUARY 26, 2019

That’s the behavioral aspect of analytics. The predictive analytics tell you “who” to target, but the behavioral data tells you “when” to target them. there are all kinds of ways you can pivot analytics and research. How do you go from predictive to prescriptive? So that’s been really cool and fun.

Non-Profits 37

Non-Profits Customer Experience B2C B2B 37