Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. How do you take action on customer experience? Listen to your customers. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Net Promoter Score 178

Net Promoter Score Customer Experience B2C Social Media 178

ClearAction

JANUARY 14, 2015

State of Business-to-Business Customer Experience Management. How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? High-Touch in B2B Customer Experience. Seeing the Full Picture.

Customer Experience Management 97

Customer Experience Management CXM Customer Experience B2B 97

ClearAction

DECEMBER 16, 2017

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? This series of monthly B2B CX articles explores the nuances of business customer experience.

B2B 86

B2B CXM Customer Experience Customer Experience Management 86

ClearAction

AUGUST 2, 2016

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led.

VOC 54

VOC B2B Customer Experience Close the Loop 54

Qualtrics

MARCH 26, 2019

Use your agency’s other policies as a guideline for drafting your survey policy. You may call this an operations review committee or customer advisory panel, for example, In my past life working in the B2B world, client teams and account teams functioned in a similar capacity. A written charter.

Government 22

Government CX Contact Center Customer Survey 22

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Net Promoter Score 114

Net Promoter Score Customer Experience B2C CEM 114

Qualtrics

APRIL 22, 2019

Enable a 360 view of prospects and customers. On the final point, it meant consolidating nearly a dozen sources of O and X data, including CRM data, product usage and customer survey feedback. And with one view of all data, the company was able to map data to each touchpoint along customer journeys, per user persona.

Sales 34

Sales Customer Experience Predictive Analytics Customer Acquisition 34

ClearAction

MAY 28, 2015

Brands with the best customer experience or service like Zappos, REI, Trader Joes, Nordstrom, Ritz Carlton, Adobe, Boeing, and American Express — they pay attention to their customers first and themselves second. Whether it’s B2C or B2B it makes no difference, the focus is on the customer, and that’s what matters.

Customer Experience 110

Customer Experience Social Media Customer Experience Management Customer Journey Map 110

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Net Promoter Score 64

Net Promoter Score Customer Experience B2C CEM 64

Qualtrics

MARCH 14, 2019

X4 2019 saw over 10,000 of the world’s Experience Management leaders gather in Salt Lake City for the biggest XM event ever seen. Here’s everything you need to know about the latest CX innovations from X4 Summit 2019: World-class customer experience in the palm of your hand. Understand EVERY customer at EVERY key moment.

Innovation 46

Innovation Customer Experience B2B B2C 46

ClearAction

AUGUST 21, 2016

Temporary upticks in revenue are possible without it, yet optimization of customer lifetime value requires it. When day-to-day work of employees in every functional area incorporates customers’ expectations and when everyone perceives personal consequences for aligning their work with customers’ expectations.

Customer Experience 54

Customer Experience VOC CXM Voice of the Customer 54

ClearAction

AUGUST 21, 2016

Brands with the best customer experience or service like Zappos, REI, Trader Joes, Nordstrom, Ritz Carlton, Adobe, Boeing, and American Express — they pay attention to their customers first and themselves second. Whether it’s B2C or B2B it makes no difference, the focus is on the customer, and that’s what matters.

Social Media 54

Social Media Customer Experience Customer Journey Map B2C 54

Help Scout

JUNE 22, 2021

Businesses can grow revenues between 4% and 8% above their market when prioritizing better customer service experiences. 80% of companies use customer satisfaction scores to analyze customer experience and improve it. 72% of companies believe they can use analytics reports to improve the customer experience.

Customer Service 128

Customer Service Social Media Omnichannel NPS 128

Qualtrics

APRIL 9, 2019

Share a chart of your company’s progress toward reducing customer wait times on a slide at a town hall meeting. Set up a page on your company’s intranet site where you can post customer survey results or testimonials. Share survey findings with your organization’s board of directors or advisory committee.

Government 46

Government Social Media Contact Center Start-ups 46

Qualtrics

FEBRUARY 26, 2019

On business to consumer (B2C) versus Business to Business (B2B) work: A mentor said to me a long time ago, “There are a lot of ways where B2C is more simple. ” I love B2B, honestly, I love it because it’s a challenge. So that’s been really cool and fun.

Non-Profits 37

Non-Profits Customer Experience B2C B2B 37

Qualtrics

APRIL 14, 2021

Business, sales and marketing leaders are embracing B2B CX programs to optimize customer experience, but it’s not easy. We explore 6 successful B2B CX examples to share what you can do in your company. The benefits of a great B2B CX program can be reduced churn and increased business growth.

B2B 26

B2B Close the Loop CX B2C 26