Beyond Philosophy

FEBRUARY 22, 2018

I’m a great fan of Apple, and not just because I use their products. For years, Apple has distinguished itself as a company that knows how to build an emotional connection with its customers. Because of that connection, Apple claims legions of loyal fans. Furthermore, Apple was slow to apologize or make amends.

Retail 131

Retail Customer Experience 131

Beyond Philosophy

NOVEMBER 15, 2019

For example, Apple has a high Price Image. That means most of us assume that an Apple product will be more expensive than the competition. When you enter a store and before you see the first price tag, you will have developed a general Price Image of that store. In other words, Price Image is the intersection of price and brand.

Construction 120

Construction Start-ups Customer Experience 120

Beyond Philosophy

OCTOBER 8, 2014

It was like PayPal was a little brother tagging along the bigger one. Apple just announced their mobile payment system by way of their Apple Pay App that they have just launched with their iPhone 6. The rise in popularity of mobile payments, however, has given PayPal more opportunity to grow.

Net Promoter Score 110

Net Promoter Score Social Media CEM Customer Retention 110

Bill Quiseng

MARCH 7, 2016

We have all seen the word “viral” tagged to a personal story about bad customer service more often than a good one. This week, Apple launched its first Twitter account for customer service. Previous to the bumpy journey described above, I was a big fan of web chat for my service needs.

Social Media 123

Social Media Customer Service B2C Voice of the Employee 123

Beyond Philosophy

OCTOBER 8, 2014

It was like PayPal was a little brother tagging along the bigger one. Apple just announced their mobile payment system by way of their Apple Pay App that they have just launched with their iPhone 6. The rise in popularity of mobile payments, however, has given PayPal more opportunity to grow.

Net Promoter Score 60

Net Promoter Score Social Media Customer Retention Customer-Centric Organization 60

Beyond Philosophy

OCTOBER 8, 2014

It was like PayPal was a little brother tagging along the bigger one. Apple just announced their mobile payment system by way of their Apple Pay App that they have just launched with their iPhone 6. The rise in popularity of mobile payments, however, has given PayPal more opportunity to grow.

Net Promoter Score 60

Net Promoter Score Social Media Customer Retention Customer-Centric Organization 60

Lumoa

JUNE 14, 2023

In this blog post, we’ll answer all these questions and more. The product promised to do everything that Apple’s iPod could do—but failed miserably in delivering on that promise. Or, more terrifyingly, when it’s plummeting into negative territory? Does it spell doom for your business? Well, not so fast.

NPS 83

NPS Sentiment Analysis Start-ups Net Promoter Score 83