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HubSpot’s CEO Yamini Rangan on ditching the funnel for the Flywheel

Intercom, Inc.

Passionate about customer-centricity, Yamini believes the key to sustainable growth is customer retention and aligning all teams around the customer – and for her, the Flywheel model is just a better metaphor for how today’s organizations interact with customers and how they can drive business growth.

CRM 118
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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators

I believe some of this is because there is so much emphasis on customer feedback metrics that we lose sight of the forest for the trees! Overcoming Challenges in Gaining Leadership Buy-In It’s common to have buy-in and excitement when launching a new program, like a more robust Voice of the Customer solution or even a new survey.

CX 94
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What is Customer Experience Strategy?

ClearAction

Ask 10 companies what their customer experience strategy is and you’ll likely get 10 very different combinations of alphabet soup*: CJM, CRM, VoC, UX, FCR, NPS, AI, self-service, digital marketing, word-of-mouth, customer success, retention programs, loyalty programs, and so forth. Strategy Prerequisite #5: Drive ROI.

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5 Radical Changes to VoC of the Future for ROI Maturity

ClearAction

What’s the greatest challenge Voice of the Customer (VoC) managers face? Tweaks to VoC business-as-usual (the list in the opening paragraph above) are not likely to be enough to transform your VoC into a CX Transformer (truly transforming CX, ROI, and business growth). 5) Empower yourself.

VOC 54
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How to Analyze Survey Results: A Guide to Mastering Customer Feedback Analysis

Lumoa

Obviously, businesses wouldn’t exist without them! So it’s important to listen closely and understand what customers want from brands – that’s where the voice of the customer comes in. Prioritize Based on Impact : Not all insights will have the same potential impact on your business.

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Customer support: Definition, importance & 10 key strategies

Zendesk

Customer support definition. What’s the difference between customer support and customer service? Why is customer support important for business growth? Customer support strategies. Examples of good customer support. The keys to a successful customer support team.

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10 Best SurveyMonkey Alternatives & Competitors [2022]

SurveySensum

Use detailed feedback and insights to resolve bad customer experiences immediately and convert your detractors and passives to promoters. Voice of the Customer Tools. Listen to your customers during their journey with your products and services and understand what matters to them most. Voice of the Customer Tools.

NPS 52