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Level Up Your VoC Program

CX Accelerator

Breaking free from survey mentality with unstructured customer feedback. It’s hard to say exactly when or how it happened, but the phrase “Voice of the Customer” (VoC) has become nearly synonymous with survey process. Customers are discussing a company's products and brand in real time.

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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

After that frustrating experience, I had a newfound appreciation for customers who have to deal with unresponsive customer experience (CX) teams that fail to act on customer feedback! Just like a hapless tourist, customers are eager to share details of their experience. An organization that can act on feedback.

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Closing the Loop on CX Improvements

CX Journey

Image courtesy of rovingisydney Do you close the loop with your customers? One of the most important best practices of any world-class VoC initiative is to close the loop with customers. Unfortunately, so few companies actually close the loop with their customers.

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How customer success teams can improve customer retention with VOC?

SurveySensum

Well, one thing that Zara does is, it knows what to focus on and how to make its customers happy. That’s why they take customer feedback SERIOUSLY. . And that’s where VOC comes into the picture. So, what is VOC? Voice of Customer (VOC) – Brief. It helps you retain your customers.

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Customer Listening Posts: Ask These Questions to Boost Your VoC Program

Experience Investigators

What does building a Voice of The Customer (VoC) program from the ground up look like? Typically, it’ll start with a general plan on how an organization is going to gather customer feedback — a plan that typically includes Customer Listening Posts. What are Customer Listening Posts?

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Five Keys To Driving Voice of the Customer Success

CX Accelerator

That’s why companies are implementing some type of voice of the customer (VoC) program. They want to get customersfeedback on preferences and experiences, share these insights with corporate stakeholders, and act on these insights so they can improve the experience. Why Is VoC Important?

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How to Gain Leadership Buy-In for VoC. HINT: Show Them The $$$

PeopleMetrics

In turn, the best way to secure executive sponsorship in VoC is to demonstrate that improving the customer experience pays big returns. Then begin to create your own internal business case for VoC. Public information is the first place to begin and often the only place to start if you have no VoC in place.

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