Authenticity Matters: Why Should You Stop Gaming the NPS Score
SurveySensum
DECEMBER 22, 2023
Unfortunately, this is not an isolated case of NPS gaming. Businesses (their agents) use tactics like offering incentives to customers, badgering or threatening customers, etc, to manipulate their NPS scores. If feedback is manipulated or inauthentic, the NPS score loses its value. Let’s find out!
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