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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.

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Increasing net retention requires an innovative approach to CX

Zendesk

Analytics and KPI dashboards can also help you track agent performance and identify issues before they start to impact service quality, and predictive analytics can be used to drive proactive support. Instead of focusing on growth at all costs, it places value on the ability to build lasting relationships with customers.

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John Oechsle: How Do You Spell CRM Evolution? With 4 C’s

Bill Quiseng

He examines the evolution of how organizations connect with their customers and how smaller and midsized businesses are finding ways to compete for customers with larger players in their space through the 4 C’s of customer information. Oh, and don’t forget the infamous rolodex, the original CRM. Consistency.

CRM 98
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The Argument for Contact Center Digital Transformation

DMG Consulting

Digitization should be very compelling for contact center and enterprise executives, as once customer inquiries are in a digital format (email, chat, SMS, messaging, social media, etc.), they become much easier to automate.

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Unleashing the Power of Real-Time Data: Enhancing Customer Understanding

ECXO

Leverage predictive modelling Leveraging predictive models helps you anticipate customer behaviors and preferences. By analyzing real-time data, organizations can identify buying patterns, predict churn, and optimise their marketing strategies. The more complete the customer view – the more accurate the predictions.

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Three Pillars of AI for Contact Centers

DMG Consulting

Real-time analytics frequently takes and acts upon the input from an NLU solution. It may also draw upon historical data, a customer relationship management (CRM) solution, sales system, marketing databases, inventories, etc. This encompasses a highly diverse group of technologies and applications.

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15 Best NPS Tools to Watch Out in 2022

SurveySensum

A well-designed NPS tool features NPS calculation, automation, survey scheduling, customer segmentation, intuitive dashboard, reports, real-time notifications, etc. You will need dedicated NPS software with innovative survey distribution channels, specific analytic and reporting features to conduct successful NPS surveys.

NPS 52