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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.

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A History of Customer Support Technology

TeamSupport

1980s-1990s: The Dawn of CRM Software The next two decades saw the adoption of computerized systems for customer support. Companies started using customer relationship management (CRM) software to manage customer information and interactions. One of the early pioneers in CRM software was ACT!,

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John Oechsle: How Do You Spell CRM Evolution? With 4 C’s

Bill Quiseng

He examines the evolution of how organizations connect with their customers and how smaller and midsized businesses are finding ways to compete for customers with larger players in their space through the 4 C’s of customer information. Oh, and don’t forget the infamous rolodex, the original CRM. Consistency.

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Real-Time Guidance Is Key to a Great Service Experience

DMG Consulting

Real-time guidance (RTG) solutions are designed to advise and guide agents in resolving and handling service inquiries or closing a sale or collection. Knowledge about the customer and their preferences can be retrieved and incorporated through integrations with a customer relationship management (CRM) solution or other servicing system.

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What Is SugarCRM?

SugarCRM

CRM tools are a prerequisite for successful business operations in this new dynamic environment. As such, SugarCRM aims to deliver complex yet user-friendly solutions to business owners that aim to better manage their resources and enhance Customer Experience (CX). Discover below!

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Three Pillars of AI for Contact Centers

DMG Consulting

Real-time analytics frequently takes and acts upon the input from an NLU solution. It may also draw upon historical data, a customer relationship management (CRM) solution, sales system, marketing databases, inventories, etc. This encompasses a highly diverse group of technologies and applications.

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Predictive Lead Scoring: A Path to Profitable Growth

CommBox

Marketers frequently rely on their own subjective perspective or previous data trends to assess and weigh activities they consider relevant to making a sale. Opportunities may go unnoticed if they are missed, and sales staff may waste time hunting for under-qualified leads. Predictive Lead Scoring – What is it?