article thumbnail

SugarCRM’s 2021 Year in Review

SugarCRM

2021 was all about being able to see customers and deliver experiences like never before. Sugar challenged the hassles of traditional CRMs by unveiling high-definition customer experiences (HD-CX), a step beyond the traditional 360-degree customer view. 2021 is the year we let the platform do the work.

article thumbnail

Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

.” To win that award, it beat out the Super Bowl (a pretty large event), the FIFA Women’s World Cup final, and more. Lynn also oversees a lot in her role: marketing, event planning, social media, hospitality and group sales, owner relations, media relations, and more. Listen and be a good colleague.

Sports 57