Experience Investigators

APRIL 23, 2024

Metrics from customer surveys like Net Promoter Score (NPS) or Customer Satisfaction Rate (CSAT) are measurements from a certain group of customers to consider in your strategic decisions. However, feedback alone cannot direct a strategy. CEM is no different, but tracking metrics alone is not a strategy.

Net Promoter Score 94

Net Promoter Score CEM CX Customer Experience 94

Zendesk

AUGUST 22, 2023

Evaluate your buyer persona Buyer personas help companies understand and connect with their target audience by identifying key information, which can be achieved through market research like customer surveys, researching market trends, analyzing website traffic or social media engagement, and talking to your actual customers.

Net Promoter Score 52

Net Promoter Score Sports Social Media Finance 52

Lumoa

FEBRUARY 6, 2018

Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. Digital is but a channel to the customer but a truly customer-centric approach embraces the customer at all touch points in the journey. Read the full answers here below.

CX 129

CX Customer Experience Education Machine Learning 129

CX Journey

DECEMBER 11, 2014

Don’t be weathered by the prep at first, Customer feedback can navigate the worst. For B2B companies, it’s easy to breeze through the chore of sending a customer survey: design the questionnaire, hit send, sit back, wait for responses to roll in, and simply focus on the overall target: Likelihood to Recommend or Overall Satisfaction.

B2B 62

B2B VOC Start-ups Sports 62

Lumoa

OCTOBER 31, 2018

Now, luckily for everyone and especially for the customers, more and more brands put more and more effort into developing its customer experience. Three words: voice of customer. With any changes and enhancement to the product or service, it’s critical to keep a finger on the pulse of the customer.

CX 64

CX Customer Experience Machine Learning Artificial Intelligence 64

Qualtrics

APRIL 14, 2021

Our ability to focus on and resolve the right issues quickly has helped us increase our NPS and improve ease of doing business with us – and as a result, drive more business value.” Beth Ard, Vice President of Customer Experience at Lumen. The company’s 100 brands support structures ranging from schools to sports arenas.

B2B 26

B2B Close the Loop CX B2C 26