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Customer Journey Mapping: Apply Insights Everywhere

ClearAction

Customer Journey Mapping: Apply Insights Everywhere. Customer journey mapping is a big investment in most companies, and money is being left on the table. That's because there are many more applications for customer experience insights than first meets the eye.

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Improving your Voice of the Customer listening posts? Ask these questions

Experience Investigators

Voice of the Customer (VoC) programs often start with a general plan on how to gather customer feedback. The plan typically includes suggestions for customer listening posts. Listening posts: Help us understand individual customer needs and experiences closer to real-time. Related Article: Why Journey Map?

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B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views

ClearAction

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. Picture this: in deciding whether to rebuy from your company, the customer’s general manager and purchasing agent are neutral, the end-users are supportive, the safety department gives their approval, but the facilities manager rejects it.

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HubSpot’s CEO Yamini Rangan on ditching the funnel for the Flywheel

Intercom, Inc.

The idea behind the funnel is quite simple – marketers craft campaigns to capture potential customers’ attention and slowly nurture them until they are ready to be handed off to the sales team, which guides them through the purchasing stage until they become paying customers and, hopefully, loyal advocates.

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Customer service plan template, tips + how-to guide

Zendesk

Senior leadership uses a customer service plan to spot trends, assess how well the business meets customer service goals, and determine whether customer expectations and needs are satisfied. A customer satisfaction (CSAT) survey is automatically sent to the customer to collect feedback about the interaction.

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What is Voice of the Customer? 25 Experts Give Best Practices

Callminer

Voice of the Customer (VoC) is a type of market research which aims to better understand current and prospective customers. Essentially, the process of finding the voice of the customer can be done a number of ways, using many different methods. Conduct in-depth customer interviews. Aim to be anticipatory.

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Word from ACE Winners: Visma Group

Confirmit

It all started two years ago when we encountered a higher amount of churning and unsatisfied customers. New sales were lagging and customers were switching to competitors’ products. A CSM could also submit a change request or raise the priority of specific product incidents based on customer feedback.