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Why You Should Focus on Nurturing the Customer Relationship

Totango

Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. The challenge is to focus on nurturing customer relationships and prioritizing existing customers rather than hunting down new ones.

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Why You Should Focus on Nurturing the Customer Relationship

Totango

Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. The challenge is to focus on nurturing customer relationships and prioritizing existing customers rather than hunting down new ones.

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The Importance of Survey Frequency for Effective Feedback Strategies

SurveySensum

Now, let’s discover the ideal survey timings for different industries in order to avoid survey fatigue. So, How Often Should You Send Surveys? Here’s a breakdown of the survey frequency distribution for different industries. SaaS SaaS Touchpoints When to Conduct the Survey?

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

CEM involves strategic planning and execution that help an organization track, oversee, and organize interaction between a customer and the organization throughout the customer lifecycle. (Is Is this the same as Customer Relationship Management, or CRM? CEM is no different, but tracking metrics alone is not a strategy.

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Which Surveys to take across B2B Customer Experience Journey?

SurveySensum

B2B SaaS The B2B SaaS customer journey is filled with multiple touchpoints from initial awareness to renewal and beyond that shape customer experiences. So, let’s have a look at each touchpoint and identify when to conduct surveys, which survey to launch, why, and whom to target. Which Survey to Launch?

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How to Gather Customer Insights with CS Software

Totango

A customer success platform contains all the data needed to create a complete picture of your customers. It is a living repository of every customer engagement, product interaction, and touchpoint generated by your customer relationship. Voice of Customer: Survey responses and satisfaction scores.

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Creating Memorable In-Store Experiences for Retail Customers

SurveySensum

Given below are 6 touchpoints you can optimize at your stores to ensure a memorable shopping experience for your customers. Optimizing Touchpoints for a Memorable Experience Customers go through many touchpoints when shopping in-store. These touchpoints can be store layout, staff behavior, checkout process, etc.

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