Wed.Dec 27, 2023

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Leveraging product intelligence to improve customer experience

Callminer

Understanding how customers use and feel about the products they buy is critical. This blog looks at how product intelligence can help companies make better decisions about products and improve CX.

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Transforming MR and Insights teams into active participants in Customer Experience processes.

Futurelab

The Shifting Landscape In the not-so-distant past, market research teams were perceived only as information providers, distanced from the whirlwind of business-generating processes. Generating data and offering recommendations was their main job; the responsibility of actively driving change was outside of their scope. Whether core business would decide to act on the data or not, didn’t impact the KPIs of the ones who delivered the reports.

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AI in CX: Redrawing the Boundaries of Customer Interaction

Customer Think

Across business sectors, the stark reality is that delivering subpar customer experiences (CX) quickly translates into lost customers. This is where AI becomes more than a technological advancement; it’s an essential tool in an organization’s CX strategy arsenal.

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Touchpoint Personalities: Why classic personas are not (anymore) sufficient for personalized experiences

Futurelab

When I was on vacation in Cuba a few years ago, I had an interesting conversation with the bartender at my favorite bar on the beach. He asked me where I was from and what I did. When I explained what I do as a “CX consultant” – helping companies understand and better serve their customers – he said, “Oh, the exact same thing I do!

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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AI Will Transform the User Experience in 2024. Is Your Company Prepared?

Customer Think

Generative AI took the world by storm in 2023, massively impacting businesses in every industry seemingly overnight. As a result, nearly all venture capital-backed companies (90%) have plans to embed generative AI into their products, according to a Productboard survey from earlier this year.

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AI and Customer Experience: The Basics + 5 Tools to Try in 2024

Help Scout

In this article, we’ll explore how companies are currently using AI to improve customer experience, and we’ll offer some options for tools to consider if you’re ready to add an AI layer to your efforts.

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How Realtors Can Measure & Track Customer Satisfaction Seamlessly?

SurveySensum

In the competitive world of real estate, keeping customers happy plays a pivotal role in differentiating your services and enriching your reputation. For realtors seeking to leave a lasting positive impression on their clients’ minds, understanding how to measure and track customer satisfaction is paramount. This invaluable process offers insights into precisely what clients want and expect from their realtor.

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New Data from Glassbox Reveals Consumer Expectations Versus Reality for Digital Holiday Shopping Experiences

Customer Think

Survey finds 63% of consumers shopped via mobile apps this Cyber Weekend, compared to 57% who expected to Glassbox, a leading provider of digital experience intelligence for web and mobile applications, announced the results of a new consumer shopping survey, “Digital Holiday Shopping Experiences: Expectations vs. Reality.

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Importance Of Accessibility In Web Applications And How To Ensure An Inclusive User Experience

Customer Think

Today, digital interaction critically influences online business growth. Hence, the concept of custom web application has emerged from its chrysalis. Now, it plays a dominant role in ensuring web application accessibility. The more inclusive the application, the better the chances of facilitating conversions. Convenience is no longer the criteria for web accessibility.

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Improve Customer Experience with AI: Strategies and Best Practices (2024)

Customer Think

Artificial Intelligence (AI) has become an essential tool for businesses to improve their customer experience. AI-powered tools can help businesses to better understand their customers and provide personalized, efficient, and effective customer service. With the help of AI, businesses can identify customer needs, anticipate customer behavior, and provide tailored solutions that meet their needs.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Features, Bugs, Insights and the Art of Solving Customer Problems

Customer Think

Image by Gerd Altmann from Pixabay It’s been 10 years since I wrote an article on this blog about the importance of never saying “No” to customers. I also shared about how the company I worked for at the time went even further and banned the word “unfortunately” from our ticketing system.

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IT Leadership challenges and tips to overcome them

Customer Think

Today where competition is fierce and customer expectations are ever evolving and increasing, the role of a Customer Success Head or Client Relationship Manager is more critical than ever.