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The 2021 Marketing Game Plan Shift – From “Buying From” to “Buying Into”

Beyond Philosophy

We’ve got global marches… The Accenture study found that two-thirds of consumers think their protest actions, including boycotting brands or calling them out on social media, can make a difference in company behavior. The post The 2021 Marketing Game Plan Shift – From “Buying From” to “Buying Into” appeared first on CX Consulting.

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5 Ideas for Smarter Surveys that Provide Targeted Customer Service Data

CSAT.AI

For unhappy customers that means activity like those who purchase infrequently, abandon cart items, search for items your company doesn’t carry, have negative service interactions, or make negative social media references to your company. Turn a survey into a game. 5) Say Thank you.

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Interesting Customer Service Practices From Across The World

Fonolo

As in any field, it’s important to be aware of key trends and best practices in customer service to ensure that you are delivering an experience that is on par with the best players in the game. So, what is at the core of this reputation for exceptional hospitality and customer service? Maritime Hospitality Goes Above And Beyond.

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Tech philosopher Alex Wolf on designing harmonious technology

Intercom, Inc.

Both her book Resonate: For Anyone Who Wants to Build an Audience and her documentary short Attention for Sale offer insights into how we are changed by ubiquitous technology, both individually and collectively – social media has transformed how we engage with one another, and that widespread, constant engagement is harming our focus.

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What Millennials Expect from Online Customer Service

Return Customer

Ongoing social engagement. If you’re in ecommerce, to attract Millennials, you simply must be active on all social media platforms, especially those that are based on images, such as Instagram and Pinterest. Live video is the perfect tool to make your site more hospitable. And it works. Clear path to purchase.

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How to take airline CX out of a holding pattern

Zendesk

Airlines need to step up their game,” Pete Buttigieg, the U.S. These channels include phone, email, social media, chat, and instant messaging. Let your customers choose how they want to reach you—whether it’s via a mobile message, live chat, social media, email, or a phone call. Monitor social media.

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Are Consumers Aware of Their Personal Data Extracted Online?

ProProfs

The truth about the privacy trade-offs that come with social media has now been unveiled. The recent Facebook-Cambridge Analytica scandal made it more clear when the social media company utilized a personality quiz called “thisismydigitallife”. This is sad, but perhaps, it is the reality. Ask & Analyze!