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B2B Omnichannel Transformation: Embracing Technology at Every Step

ECXO

This article was originally posted at [link] Integrating touchpoint technologies is a strategic imperative as we all know to create the types of omnichannel experiences that business buyers experience when they purchase something from a consumer brand. Investment in technology has been targeted at one or two channels.

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Towards omnichannel: processes and technologies of the new Digital Customer Experience

Neosperience

For a company, however, being present with its products and services on different touchpoints is no longer enough : in the face of a complex and fragmented Customer Journey, it is time to evolve the Digital Customer Experience from simple multichannel to omnichannel. In an omnichannel context, data is the crucial element.

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How to Elevate the Customer Experience with Conversational Commerce

Lumoa

Leveraging Technology in Conversational Commerce While the majority of conversational commerce interactions take place between the customer and a human agent, technology is playing a more central role. Let’s explore what forms that technology can take. In This Article: What is Conversational Commerce?

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The Eternal Search for the Silver Bullet in CX

ECXO

In this quest for the silver bullet, companies have turned to technology. They’ve employed AI, machine learning, and data analytics to gain deeper insights into customer behavior and deliver personalized experiences. While these technologies have indeed revolutionized the field of CX, they are not the silver bullet.

CX 95
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Conversational AI: The Beginner’s Guide [2021]

Aquire

Conversational AI today is probably the closest technology has come to mimicking human interactions. In a world where businesses try to engage their customers on a personal level across digital touchpoints, virtual assistants and AI tools make effective (and cost-efficient) allies. The technology behind conversational AI.

AI 125
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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

The most important AI technologies, that are relevant for analyzing customer feedback, fall in the area of natural language processing (NLP) and machine learning. Both groups of technologies can be utilized to make analytics more actionable. With AI, you can get answers to most of your “why” questions.

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Applications of AI that will Make You Rethink Your CX Strategy

Ameyo Callversations

Artificial intelligence (AI), also called machine learning, has hugely impacted the digital world. AI incorporated CX technologies leverage deep learning and natural language understanding to automate even the most minor interactions that can make up a user’s experience.

AI 52