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Wootric’s Deepa Subramanian on measuring the voice of the customer

Intercom, Inc.

If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. It’s time for product teams to go from being revenue-led or product-led to being customer-led. Tell us more about your career journey and how you found yourself founding Wootric.

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Beyond the hype: Practical advice on building a platform

Intercom, Inc.

? ?. It’s hard to find a hotter trend in Silicon Valley than the idea of turning your product into a platform. Turning your product into a platform that developers can build on is a great way to tap into new audiences and expand your market share. Ceci Stallsmith on how to define a platform. What is a platform, anyway?

Start-ups 170
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The tools we use: Challenging dogma in the design process

Intercom, Inc.

Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done. Throughout much of history, that’s how we thought about tools – they are akin to an extra muscle. A lot of people see this and they’re like, “Wow that monkey is smart, man!”

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G2.com’s Ryan Bonnici on selling to educated customers

Intercom, Inc.

I caught up with Ryan for a conversation that ranged from how to articulate your value to educated customers to why he tries to schedule one job interview per day. Here are five quick takeaways: Selecting software can seem like a small decision, but it can be the x-factor for your company. Ryan joined G2.com Ryan joined G2.com

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People & Company’s Bailey Richardson on how to find your people

Intercom, Inc.

“Although a community feels magical, when it shows up in your life, it doesn’t come together by magic.” She and her partners recently published Get Together , a book that distills key insights from some of their favorite projects and provides practical advice for how to jumpstart a passionate, engaged group. Short on time?

Start-ups 116