Remove blog tag managing-a-brand-crisis
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Social Media as a Service Differentiator: How to Win in 2023

Execs In The Know

To avoid being left out of the conversation, most brands have already implemented a social customer care strategy, having realized that their followers care as much about the product and service as they do about the experience. But being present and responsive is no longer enough to meet the demands of the modern social consumer.

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

In this blog post, we’ll answer all these questions and more. When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). Clearly, NPS occupies a special place in customer experience stardom, sitting atop the throne with its crown of glory firmly affixed.

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. Write a draft, talk through it with your peers, your manager and other staff engineers – and don’t forget to ask for feedback.

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9 Unmissable Reasons Why You Need to Care about Social Media Customer Service

Comm100

This blog post will show you exactly why social media customer service is so important, and how social media support can help take your business into the future of customer care. Brands on social media typically send out 23 promotional messages for every 1 response given to their audience. That’s when the real nightmare started.

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SalesForce, Hubspot, Zendesk and More — Which Customer Engagement Software is Right for Me?

Comm100

This blog post will cover several of the top, most sought-out customer engagement tools on the market. Business Seeks PR Software to Monitor Brand Across All Media. Out of all the customer engagement software tools that are out there, which one is right for your company? The question is a loaded one.

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Intercom on Product: Rethinking outcomes over outputs

Intercom, Inc.

For once, the big debate isn’t about the brand of Post-Its or Sharpies. The theme of Marty Cagan’s most recent version of Inspired , his classic product management book, is outcomes over output. It’s not personas versus Jobs-to-be-Done. It’s not even about what should be a roadmap and what shouldn’t be.

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