How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents
Experience Investigators
OCTOBER 17, 2023
Don’t be afraid of leveraging goals like “Full implementation of a new AI-powered Customer Relationship Management (CRM) system.” For example, your plan might include defining requirements for a new CRM, based on the need for more visibility across the organization. But only state that as a goal if you define why it’s important.
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