SurveySensum
SEPTEMBER 1, 2023
The ideal method for getting this information, and possibly one of the oldest, is the customer survey. If used properly, customer surveys can make a whopping success out of your marketing campaign. When you have all the survey information, you can use it to boost your marketing strategy. Not convinced just yet?
Lumoa
AUGUST 18, 2022
Many businesses nowadays apply a voice-of-customer program in their operations and treat them with importance because it shows that they value what people say about a product or service. Furthermore, it fairly makes it easier to close the loop with the customers in the process. Undefined goals.
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Customer Service Life
AUGUST 22, 2019
Have we lost sight of something when it comes to asking our customers for feedback and gauging what’s truly important in the customer experience? Let’s first look at the three most popular customer survey metrics and how they’re measured and then I’ll share a way to approach the results more holistically.
ClearAction
AUGUST 29, 2015
If your recipe for customer experience ROI does not call for 3 types of action, it will probably flop. Here's the recipe: 1) Micro Customer Experience Action. 2) Macro Customer Experience Action. Prevention is the name of the game, the antidote to the perception, expense, and churn symptoms listed above.
SurveySensum
JULY 27, 2023
Each of these examples shows how these brands have excelled in creating customized product recommendations, personalized email campaigns, memorable in-store experiences, and many more examples! Personalized Email Campaigns Sephora excels in delivering personalized email campaigns that resonate with their customer’s expectations.
SurveySensum
MAY 2, 2024
Having mastered the art of listening, let’s see how companies translate this symphony of the voice of the customers into real-world improvements through the power of closed-loop feedback. Impact of Closed Loop on Customer Service: 10 Brand Examples 1.
Doing CX Right
SEPTEMBER 5, 2020
Voice of the Customer, commonly referred to as VOC, can be YOUR company game-changer WHEN DONE RIGHT! I speak a lot on podcasts about VOC and the art and science of getting feedback from customers to inform business decisions, and employees (VOE) too. This is the theme of my recent Customer Experience book.
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