Remove CRM Remove Customer Acquisition Remove Sales Remove Social Media
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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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The ultimate sales glossary: 100 sales terms to know

Zendesk

If you’ve ever taken sales training of any kind, you know that mastering sales vocabulary is shockingly difficult. Many sales terms sound interchangeable when, in fact, they mean drastically different things. That’s why we compiled a list of the 100 most useful sales terms every salesperson needs to know. Sales job terms.

Sales 98
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The 5 insights understood by all great SaaS sales reps

Intercom, Inc.

Great SaaS sales reps can change your entire business. So what is it about these SaaS sales reps that differentiates them from the rest? So what is it about these SaaS sales reps that differentiates them from the rest? What do they know about the industry that mediocre sales reps don’t? of sales emails are opened.

Sales 224
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What is outbound sales? Guide to best practices and strategies

Zendesk

There’s a lot of talk these days that outbound sales has gone the way of disco, while inbound sales is all the rage—the K-pop of selling tactics. Though there’s a lot to love about inbound techniques (and K-pop), outbound sales isn’t down for the count yet. What is outbound sales? Benefits of outbound sales.

Sales 52
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7 Things Sales Needs from Marketing

SugarCRM

The ever-complicated, often regressive, sibling relationship between sales and marketing would be comical if it weren’t so frustrating. These two departments depend on each other to be successful , yet often don’t take the time to offer ideas and support on sales marketing needs. But think about it for a second. The result?

Sales 26
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How to Use CRM to Increase Customer Lifetime Value

SugarCRM

The relationships you have with them are the sum of every interaction and purchase across their entire “lifetime” as your customer. Understanding a prospect’s potential longevity as a customer is an essential metric in helping you sell smarter and retain longer. What is Customer Lifetime Value (CLV)? Calculating Your CLV.

CRM 26
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Inbound Vs Outbound Call Center: Do you Know the Difference?

Ameyo Callversations

In the age of chats and social media, the call center is still a key to manage customer queries. It’s the closest experience towards face-to-face customer engagement. When executed right, it can be an excellent approach to meet customer demand and brand marketing. User/customer dials the business number.