CRM Customer Relationship Finance Touchpoint 
SugarCRM
DECEMBER 18, 2020
While many businesses fall short with a lackluster onboarding program, many more are using technology solutions like CRM to help them both implement and monitor the initiatives. When put to work as an extension of CRM’s core functionality, a workflow or campaign centered around the new customer experience is a true game changer.
Lightico
JULY 27, 2023
Lightico is a cutting-edge technology platform that empowers businesses to effortlessly interact with customers in real-time during various touchpoints of their journey. Preventing Fraud: ID verification helps businesses minimize the risk of fraud by ensuring that the customer is who they claim to be. What is Lightico?
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PeopleMetrics
DECEMBER 12, 2017
“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.
Zendesk
AUGUST 24, 2021
They typically have fewer customers than B2C companies, making it imperative that none of them slip through the cracks. B2Bs also often sell large, complex, and pricier products or services, so more is at stake in a B2B customer relationship. Here’s how B2B providers from three sectors approach customer service.
CommBox
FEBRUARY 9, 2022
Omnichannel sales tools allow you to engage with customers across channels from one place 24/7, provide a personalized customer experience across all customer touchpoints, and eventually increase your sales. You can automatically list a lead in your CRM, route calls, verify identification details, and much more. .
Zendesk
AUGUST 24, 2021
They typically have fewer customers than B2C companies, making it imperative that none of them slip through the cracks. B2Bs also often sell large, complex, and pricier products or services, so more is at stake in a B2B customer relationship. Here’s how B2B providers from three sectors approach customer service.
PeopleMetrics
FEBRUARY 26, 2018
It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). Leverage your CRM (i.e. Don't be like this guy. The same applies for B2B SaaS companies.
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