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Avoiding Bot Biases in Customer Experience

Taylor Reach Group

MGI research found that 45 percent of work activities could be automated using current technologies; 80 percent of that activity is attributable to existing machine-learning capabilities. Robot-led workforce automation is not going away. In the world of AI, the line between influence and manipulation is clouded with intent.

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Better Together: IoT and CRM for the Manufacturing Industry

SugarCRM

IoT and CRM: Better Together IoT is the connection of devices via the internet, while CRM is the collection of customer data through data mining with the purpose of providing useful insight into customer behavior for marketing and sales purposes.

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Mastering Sales ROI in Manufacturing: Navigating Through a Sea of Data with Strategic Analytics and Reporting

SugarCRM

There must be a protocol and standard used for data collection and processing, a protocol that ensures quality. Data Mining : Data mining is the process of taking large sets of data and finding patterns. Only in this way can organizations leverage said data for decision-making.

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The Future of Marketing: Automation and Predictive Analytics

SugarCRM

By combining techniques from data mining, statistics and machine learning, marketing automation platforms—such as our very own Sugar Market—allow organizations to parse and find meaning in large amounts of customer data. And with more and more businesses using some form of automation, it’s not going away soon.