Zendesk

SEPTEMBER 23, 2021

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

Customer Acquisition 97

Customer Acquisition CRM Sales Social Media 97

Win the Customer

SEPTEMBER 8, 2023

When customers have a memorable and satisfying experience with your brand, they’re more likely to become loyal advocates, helping your startup gain traction and grow. Reducing Customer Churn Startups can’t afford to lose customers. Actively seek feedback through surveys, reviews, and social media channels.

CX 59

CX Social Media Touchpoint Customer Acquisition 59

Intercom, Inc.

JUNE 14, 2022

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. This process is called customer relationship marketing.

Customer Relationship Management 118

Customer Relationship Management Customer Relationship CRM Social Media 118

PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM 84

CEM CRM Customer Relationship Management VOC 84

Customer Bliss

DECEMBER 12, 2017

Adoption of the NPS as the primary tool to drive cultural change equipped the front line and operations people with access to listen to customer feedback, identify pain points, and thus – take actions to improve. Year 6+ – Introduction of NPS and internal marketing of success. About Isabella Lau.

CX Transformation 0

CX Transformation Customer Experience Data Mining NPS 0

Zendesk

APRIL 1, 2022

CS Ops supports both customer success managers (who proactively ensure buyers are reaching their goals) and customer service teams (whose success depends on solving problems quickly and accurately). Customer success operations also plans for the future by forecasting customer acquisition and churn rates.

Customer Service 97

Customer Service CRM Customer Retention Customer Acquisition 97

Qualtrics

OCTOBER 28, 2020

According to Justin Schuster , vice president of enterprise products for MarketTools, marketers who measure the impact of their customer intelligence say that it not only boosts campaign-specific metrics, but also improves: Customer acquisition. Customer retention. Customer satisfaction. Customer value.

Social Media 34

Social Media Sentiment Analysis Close the Loop Engineering 34